DEŚ.
For DEŚ Season One, we worked closely with founder Aon Raza Naqvi to tell a story about heritage and modern identity.
Scope
Client
The collection is a tribute to the shalwar kameez, a traditional South Asian outfit reimagined for a new generation.
We helped transform these classic shapes into modern silhouettes that feel right at home in Oslo. By blending Punjab traditions with contemporary design, we created a collection that honors where we come from while looking at where we’re going.
Our goal was to capture the collection in a way that felt raw and authentic to Oslo, using urban backdrops to contrast with the traditional South Asian silhouettes.
By focusing on a diverse cast and honest photography, the shoot highlights the brand’s core story: a portrait of our parents' heritage meeting the paths of their children today.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
